La Nueva Frontera de la Moda y la Política

Muchas marcas de moda están respondiendo a las protestas por el racismo que azotan a los Estados Unidos.

Nike adoptó una postura abierta al compartir un anuncio, "Por una vez, no lo hagas", que su rival Adidas retuiteó sorprendentemente con el mensaje "Juntos es cómo avanzamos". Los diseñadores, incluidos Alessandro Michele y Marc Jacobs, mostraron su solidaridad con la campaña Black Lives Matter en sus cuentas personales.

Los clientes de hoy, particularmente la generación digital más joven, esperan que las marcas de moda respondan a la agitación política y social. La cultura negra ha influido fuertemente en muchos diseñadores líderes. Las marcas deben responder en tiempos de crisis con cuidado, con convicción e introspección.
Las publicaciones en las redes sociales son una de las formas más fáciles en que una marca puede mostrar su apoyo, pero deben ser respaldadas con una participación más profunda.
 
Tomar medidas significa mirar internamente. Las marcas deben reconocer cómo trabajan sus propias organizaciones para afectar los cambios.
Fuente: Vogue Business 

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